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AMERICAN EMPOWER
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STRATEGIC MARKETING: CREATING COMPETITIVE STRATEGY
STRATEGIC MARKETING: CREATING COMPETITIVE STRATEGY
STRATEGIC MARKETING
Seja o primeiro a analisar este produto
edição
2006
isbn13
9780199273980
Número de páginas
517
Peso
1,2
Autor
WEST, DOUGLAS
Editora
OUE - OXFORD (USA)
R$ 720,02
Este produto está temporariamente indisponível.
Descrição
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
